Model Village Terms of Website Use and House Rules

House Rules

At Model Village, we put the stress on authenticity and we have the end consumer’s best interests at heart. It is vital for us that the models already love and appreciate the brands they promote. It is also important that the brands ask for realistic posts that rightly reflect the product and don’t include anything that could be misleading to consumers.

All posts must be in compliance with the British ASA (Advertising Standards Agency) and CAP (Committee of Advertising Practice).

Brands

Reactivity. Please try and be as reactive as the models that are submitting their posts. If you are unable to accept post submissions as they come in live, remember to leave a note to the model in the dialog box to let her know you will get back to her.

Open-mindedness. Please appreciate the effort the models put into their posts proposals. Suggest edits wherever possible and try not to systematically decline.

Sharing and Re-using content. You can share a model’s post on the same social media platform it was posted on. However you cannot use the content in other marketing material.

Models

Reactivity. Remember other models may also love the brand you are suggesting posts to. The quicker you are in getting back with a post suggestion, the more likely you are to get your post accepted.

Authenticity. Please keep in mind we want you to already love the brand you are posting about. If you wouldn’t recommend it to your circle for free, don’t recommend it on your socials for earnings. If so, pick another great brand you are confident about from the campaigns section of the app.

Transparency. If you really want to promote a brand you don’t know well or you feel your followers won't recognise it's a sponsored post, we recommend you add a hashtag (#spon, #ad) into your caption. 

Creativity. We want you to let your creative side run freely, however please stay within the brand’s guidelines and respect the Do & Don'ts. All imagery submitted must be owned and captured by you.

Keep it live. We require that you leave the post on your page for 30 days and you don't make another post within the 5 hours of publishing the post for the brand.

Keep it real. If we notice your follower base is not genuine or that you have not grown your followers authentically, we reserve the right to remove you from our platform. At Model Village, we want everything to be real!

Terms of Use

introduction to terms of use

Model Village is an influencer platform that connects brands and fashion models. The models chose the brands they want to recommend by selecting one they love amongst hundreds of campaigns on the app (“Model Users”). The Brands (“Brand Users”) can create a campaign through the dashboard, set their budget and then approve post proposals made by models before they are posted to social media (“Brand Users”). If their post is approved, models then get paid for it by the Brand User. Our service fee is taken from the Model users and the Brand Users.

PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY BEFORE USING THIS SITE

What is in these terms?

These terms tell you the rules for using our website modelvillage.co.

Click on the links below to go straight to more information on each area:

  • Who we are and how to contact us
  • By using our site you accept these terms and agree to be bound by the above House Rules
  • You agree to be bound by our Website Acceptable Privacy Policy

Who we are and how to contact us

www.modelvillage.co is a site operated by MV App Limited trading as “Model Village” (“We”). We are registered in England and Wales under company number 10380886 and have our registered office at 23, Newman Street, Flat 3, London, W1T 1PN. Our main trading address is 23, Newman Street, Flat 3, London, W1T 1PN. Our VAT number is 264 6172 95.

To contact us, please email us here or telephone our customer service line on +44 746 392 2514.

  • By using our site you accept these terms
  • By using our site, you confirm that you accept these terms of use and that you agree to comply with them.
  • If you do not agree to these terms, you must not use our site.
  • We recommend that you print a copy of these terms for future reference.

There are other terms that may apply to you.

These terms of use refer to the following additional terms, which also apply to your use of our site:

  • Our Privacy Policy, which sets out the terms on which we process any personal data we collect from you, or that you provide to us. By using our site, you consent to such processing and you warrant that all data provided by you is accurate.
  • Our Acceptable Use Policy, which sets out the permitted uses and prohibited uses of our site. When using our site, you must comply with this Acceptable Use Policy.
  • Our Cookie Policy, which sets out information about the cookies on our site.

We may make changes to these terms

We amend these terms from time to time. Every time you wish to use our site, please check these terms to ensure you understand the terms that apply at that time.

We may make changes to our site.

We may update and change our site from time to time our users’ needs and our business priorities. We will try to give you reasonable notice of any major changes.

We may suspend or withdraw our site.

Use of our site is subject to the respective charges we make to Model Users and Brand Users.

We do not guarantee that our site, or any content on it, will always be available or be uninterrupted. We may suspend or withdraw or restrict the availability of all or any part of our site for business and operational reasons or for reasons beyond our control that may be Acts of God. We will try to give you reasonable notice of any suspension or withdrawal.

We reserve the right to suspend or terminate your account due to late payment or non-payment.

You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms of use and other applicable terms and conditions, and that they comply with them.

Our site is only for users in the UK

Our site is directed to people residing in United Kingdom. We do not represent that content available on or through our site is appropriate for use or available in other locations.

You must keep your account details safe

If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party.

We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these terms of use.

If you know or suspect that anyone other than you knows your user identification code or password, you must promptly notify us here.

How you may use material on our site

We are the owner or the licensee of all intellectual property rights in our site, and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

You may print off one copy, and may download extracts, of any pages from our site for your personal use and you may draw the attention of others within your organisation to content posted on our site.

You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.

Our status (and that of any identified contributors) as the authors of content on our site must always be acknowledged.

You must not use any part of the content on our site for commercial purposes without obtaining a licence to do so from us or our licensors.

If you print off, copy or download any part of our site in breach of these terms of use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

Do not rely on information on this site

The content on our site is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.

Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees, whether express or implied, that the content on our site is accurate, complete or up to date.

We are not responsible for websites we link to.

Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them.

We have no control over the contents of those sites or resources.

User-generated content is not approved by us

This website may include information and materials uploaded by other users of the site, including to bulletin boards and chat rooms. This information and these materials have not been verified or approved by us. The views expressed by other users on our site do not represent our views or values.

If you wish to complain about information and materials uploaded by other users please contact us here.

Our responsibility for loss or damage suffered by you

  • We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors and for fraud or fraudulent misrepresentation.

If you are a business user:

  • We exclude all implied conditions, warranties, representations or other terms that may apply to our site or any content on it.
  • We will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:
  • use of, or inability to use, our site; or
  • use of or reliance on any content displayed on our site.
  • In particular, we will not be liable for:
  • loss of profits, sales, business, or revenue;
  • business interruption;
  • loss of anticipated savings;
  • loss of business opportunity, goodwill or reputation; or
  • any indirect or consequential loss or damage.

Models Users

  • If you are one of our Model users you agree not to have contact or negotiate terms with our Brand Users outside this website.
  • In order to be accepted as one of our model users you must be registered as an agency model and have an account that is public and remains so and have a minimum of 3000 genuine followers on social media sites
  • You must not be signed up to social media sites with a legitimate account and be entitled to be use it. This must be your own legitimate account and you agree not to use anybody’s else’s. You are required to have in place a legitimate FaceBook account and then an Instragam Account. These accounts must be your own and you must agree to abide by the rules of the respective social media platform that you use.
  • You agree that you will not post images that infringe the rules of the social media sites you are posting on i.e. images that depict violence or drug use or any other depiction that contravene the rules of the respective social media sites.
  • If you wish to promote a brand that you know well we suggest that you use a hashtag (#spon or #ad into your caption and post, but do consider how well this may or may not play out with your followers.
  • You agree to be bound by the House Rules.
  • Nothing in these terms and Conditions can be construed to indicate an employment relationship between us and you and you are required to account to HMRC for your own income earned as a result of your postings.
  • If you are under 16, we require that you provide proof of consent from your parent of guardian to use the website/platform.
  • You will only be paid once the post is approved and we will be entitled to deduct a fee of 15% as the MV of Commission
  • The Brand User will make the payment to you and you agree that we have no liability in respect of non payment by the Brand User
  • Posts must be live for 30 days, and feature at the top of the feed for 5 hours
  • You must own the intellectual property rights in the image that you post. You therefore agree to post images where you own the intellectual property rights and you agree not to infringe the intellectual property rights of others
  • You agree to allow grant the Brand Users the right to share and report your image on the same social media platform in which you posted it.
  • we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.
  • If defective digital content that we have supplied, damages a device or digital content belonging to you and this is caused by our failure to use reasonable care and skill, we will either repair the damage or pay you compensation. However, we will not be liable for damage that you could have avoided by following our advice to apply an update offered to you free of charge or for damage that was caused by you failing to correctly follow installation instructions or to have in place the minimum system requirements advised by us.
  • For Explore, you must share an Instagram story of your perks redeemed, to avoid being removed from the app.  

Brand Users

  • If you are one of our Brand Users you agree not to have contact or negotiate terms with our Model Users outside this website.
  • You agree to provide campaigns from which the Model users can select the one that they wish to promote and within this to identify a budget for each campaign. You are responsible for setting and allocating the budget.
  • You agree to pay us an agency fee of 15% of the campaign budget as a fee for using our website and platforms
  • In the event of late payment or non payment we reserve our right to suspend the service until payment is made or to terminate your account.
  • We agree that you will not be charged unless you approve a Model Users post. Once you have approved a Model User’s Post it is not possible to revoke or go back on this decision. You agree that once you have approved a post, it is irreversible.
  • You accept that it is not our responsibility if a campaign you have undertaken on the platform is not successful. We shall have no liability to you in these circumstances. We make no warranty as to the success or failure of your campaigns, we simply put you in touch with our Model Users.
  • You agree that if you have not used all the available credit you have on a campaign you cannot claim for a refund but we can transfer it to another campaign providing that you make this request within 12 months of the initial payment being made. If the request falls outside this timeframe, you agree that the credit will be forfeit.
  • You agree to be bound by the House Rules.
  • You agree to Pay the Model User for promoting your product and acting as influencers for your brand from the budget you have allocated
  • You agree not to post or repost any images without the Model users consent
  • You agree not to infringe the Model Users intellectual property rights in the posted image.
  • You agree to only repost the image provided by our Model Users within the same social media platform within which the image was provided.
  • You agree that you will not use the image before it is posted
  • You are required to obtain permission and consent from us if you want to use any of the images for the proposes of your own promotions outside this platform.
  • we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.
  • If defective digital content that we have supplied, damages a device or digital content belonging to you and this is caused by our failure to use reasonable care and skill, we will either repair the damage or pay you compensation. However, we will not be liable for damage that you could have avoided by following our advice to apply an update offered to you free of charge or for damage that was caused by you failing to correctly follow installation instructions or to have in place the minimum system requirements advised by us.

Uploading content to our site

Whenever you make use of a feature that allows you to upload content to our site, or to make contact with other users of our site, you must comply with the content standards set out in our Acceptable Use Policy.

You warrant that any such contribution does comply with those standards, and you will be liable to us and indemnify us for any breach of that warranty. This means you will be responsible for any loss or damage we suffer as a result of your breach of warranty.

Any content you upload to our site will be considered non-confidential and non-proprietary. You retain all of your ownership rights in your content, but you are required to grant us and other users of our site a limited licence to use, store and copy that content and to distribute and make it available to third parties. We also have the right to disclose your identity to any third party who is claiming that any content posted or uploaded by you to our site constitutes a violation of their intellectual property rights, or of their right to privacy.

We have the right to remove any posting you make on our site if, in our opinion, your post does not comply with the content standards set out in our Acceptable Use Policy or if it breaches the House Rules. In cases of persistent breaches we reserve the right to suspend your account.

You are solely responsible for securing and backing up your content.

Rights you are giving us to use material you upload

When you upload or post content to our site or platform, you grant us the following rights to use that content:

  • Licence to use the content of your images
  • Licence for our Brand Users to use the content of your images, only within the same social network

We are not responsible for viruses and you must not introduce them

We do not guarantee that our site will be secure or free from bugs or viruses.

You are responsible for configuring your information technology, computer programmes and platform to access our site. You should use your own virus protection software.

You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.

Rules about linking to our site

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it.

You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

You must not establish a link to our site in any website that is not owned by you.

Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page.

We reserve the right to withdraw linking permission without notice.

The website in which you are linking must comply in all respects with the content standards set out in our Acceptable Use Policy.

If you wish to link to or make any use of content on our site other than that set out above, please contact us here.

applicable country’s laws for disputes

If you are a consumer, please note that these terms of use, their subject matter and their formation, are governed by English law. You and we both agree that the courts of England and Wales will have exclusive jurisdiction except that if you are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are resident of Scotland, you may also bring proceedings in Scotland.

If you are a business, these terms of use, their subject matter and their formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales.

Our trade marks are registered.

[“MV APP”] and [“MODEL VILLAGE”] are UK registered trade marks of MV App Limited trading as “Model Village”. You are not permitted to use them without our approval.