Using their beauty as a financial weapon, these 6 female fashion models have harnessed their promotional power to help make a positive difference in the world. They have launched charities, created their own businesses, organised protest campaigns and lots more. Sourcing their net worth and influential image within the industry these supermodels demonstrate the power of influencer marketing and indeed modelling as a career itself.
She has a net worth of $380 million in her respective career as a supermodel and has been the highest paid model since 2004. Only recently Gisele was topped by model Kendall Jenner in 2017 as reported by the Forbes annual list.
Bündchen painted her face as part of the I am African campaign to protest against the lack of attention given to Africa’s HIV/AIDS victims. She was also the face of American Express (RED) Card, which donated a percentage of money earned from the financial transactions to Africa’s HIV/AIDS victims.
Gisele also designed a limited necklace edition for Harper’s Bazaar, crafted by jewelers Gumuchian Fils. These necklaces were sold to raise money for St. Jude Children's Research Hospital.
She's known for her Clairol and Pepsi campaigns, among others and has a hugely successful line of workout videos. In 2005 she partnered with HM Richards on an eponymous line of home furniture, sold through retailers like Rooms to Go, Art Van and Raymour & Flanigan. Her youngest daughter Kaia Gerber is also definitely one to watch for 2018, following in her mother's famous footsteps.
Crawford hosted the 2010 gala dinner for DIFFA: Design Industries Foundation Fighting AIDS. She also supports numerous charities and foundations such as; Barbara Davis Center for Childhood Diabetes, City Hearts: Kids Say Yes to the Arts, Dream Foundation and Love Our Children USA.
Cindy and her supermodel daughter Kaia Gerber also traveled to Peru to see the work that Omega do with Orbis (a leading eye health charity). The whole Brady Bunch also posed as a family for Omega's watch campaign to help generate worldwide interest for the brand and increase donations.
3. Karlie Kloss
Karlie Kloss has been featured on the covers of British Vogue, Vogue Japan, Número, and Harper’s Bazaar Russia. Kloss has also campaigned for famous brands including Jean Paul Gaultier, Juicy Couture, Elie Saab, and Stefanel. She has also participated in the Victoria’s Secret Fashion Show and has definitely used her wings to help her fly!
In 2015 Karlie started her own coding course called Kode With Klossy. The business aims to help "create a space and give access to the learning for girls. Knowledge is power and I think this is a really empowering thing for these young women." This non-profit programme hosts summer coding camps for young women aged 15 to 18 — a group she describes as the “future workforce.”
As pictured above Karlie was also on the cover of the Forbes's annual 30 under 30, which is a set of lists issued annually by Forbes magazine and some of its regional editions. Watch her interview bellow to find out more about her charity work.
4. Heidi Klum
Klum first hit the Victoria’s Secret runway in 2002 and hosted the brand’s annual runway extravaganza until 2009. Heidi earned $14 million from Victoria’s Secret in 2008 alone and continued to rise to supermodel status in 1998, when she appeared on the cover of the “Sports Illustrated” swimsuit issue. She has since appeared in Harper’s Bazaar, Elle, Marie Claire and Vogue alongside numerous other campaigns to help secure her spot in supermodel history.
Heidi has ceterainly demonstrates how you can combine both charity and fashion, using her influence to help increase charity donations and rase awareness for various campaigns across the world. The Supermodel was honoured with the Crystal Cross Award from the American Red Cross for her charity efforts during a ceremony in 2014.
She has also participated inThe Heart Truth's annual Red Dress Collection fashion show and worn a dress designed by Galliano for the Oscars which was auctioned off for the charity Red Dress Program, a program to help raise awareness for heart disease in women (See picture bellow).
Another of her garments went to the ‘27 Dresses’ auction benefitting the Lavender Trust breast cancer charity. Klum also found time to attend Madonna’s gala for Raising Malawi, which provides food, water, medical care and schooling to orphans.
Elle has been on the covers of Cosmopolitan, Elle, GQ, Harper's Bazaar, and Vogue amongst others. Macpherson has also appeared in every issue of Elle Magazine for six straight years, an amazing record! In 1989 she was given the nickname Elle "The Body" Macpherson by Time Magazine after she appeared on their cover. She also holds the record for the most number of Sports Illustrated Swimsuit covers with a total of five between 1986- 2006, showing she definitely knows what it takes to capture that perfect image!
Elle has also certainly used her model status to valuable use, supporting various charities and numerous causes such as: Comic Relief, Elton John AIDS Foundation, Move For AIDS and Wellbeing of Women.
Her partner Arpad Busson, known as Arkie also raised £10 million in 5 hours! They invited 400 of the city's hottest shot financiers to Battersea Power Station, which was lit up in pink for the event, and managed to persuade them to part with more than £25,000 each. The auction, which was conducted by Harry Dalmeny of Sotheby's, included a fashion extravaganza coordinated by Tom Ford and Elizabeth Walker to help raise money for Busson's own charity the ARK charity. The charity helps children from all over the world to help transform lives through education.
6. Lily Cole
Cole pursued a modelling career as a teenager and was listed in 2009 by Vogue Paris as one of the top 30 models of the 2000's. She was booked for her first British Vogue cover at age 16, named "Model of the Year" at the 2004 British Fashion Awards, and worked with many well-known brands, including Alexander McQueen, Chanel, Louis Vuitton, Jean Paul Gaultier and Moschino. Her advertising campaigns have included Longchamp, Anna Sui, Rimmel and Cacharel.
She has also helped various charities and foundations such as; Greenpeace, Hoping Foundation, WaterAid and World Land Trust. Lily also modeled a “Save the Future” t-shirt in support of the Cotton Campaign run by the Environmental Justice Foundation. The proceeds of the t-shirts went to the continued fight against the use of child labour in the production of cotton.
Lily has also shared a huge interest in education and even has a first from Cambridge University! Lily currently owns her own bookshop in London called Claire De Rouhen. As described by Vogue "The model, who is an advocate for several literacy programmes, is also a self-confessed bookworm" Cole became involved in the bookshop, which specialises in photography and fashion, after the death of its founder, Claire de Rouen.
Cover photo credits: Gisele Bundchen X Dolce N Gabanna Leu The One Campaign. - Source: Google Images.