How time flies... On the 18th of February, we celebrated our 1 year anniversary during London Fashion Week at 100 Wardour. It was already a year ago that we launched our influencer platform and app, and what a journey it has been! Fashion industry creatives and influencers attended our anniversary, whilst delicious food was served accompanying fantastically flavoured drinks and an awesome mix of tunes. Find out who was there and what happened during the celebrations!
An array of creatives, fashion industry experts & of course... models
Our anniversary brought together a blend of industry experts, brand directors, magazine contributors, model agency bookers, influencers and models, all come to celebrate and enjoy the night. Guests mingled, networked, exchanged ideas and stories whilst enjoying the tunes played by the DJ set.
Notable attendees included Steven Vasilez (also known as @zaptio on Instagram) who designs limited edition pieces with his company ‘FRE Official’ and has customised trainers for 50 Cent, Rick Ross, Jason Derulo and Virgil Abloh. Steven was even featured in Forbes’ top 15 Instagram influencers, handling over 21 Instagram accounts with a traction of one million followers, allowing him to reach over 25 million people weekly!
DJ set with Emmanuel Lawal
Emmanuel Lawal played the ultimate DJ set, featuring everything from Hip Hop to House and even some old school tunes so there was something to suit everybody! Emmanuel recently played in Ibiza with Tinie Tempah and Akon and is a professional model. Scouted at the age of 18 Emmanuel was handpicked by British Vogue as one of the most ‘desirable modern men’, starring in major campaigns and featuring in top style magazines. Emmanuel brought his effortless cool and expertly selected tracks to the Model Village celebration, mixing killer tracks that got everyone dancing into the early hours of the morning.
Gin and tonics were provided courtesy of Le Tribute, a gin foundry who easily offers some of the most refreshing and enjoyable floral notes we’ve ever tasted! The recipe is a complicated one, with seven distillations in total making up Le Tribute Gin’s final bottling. The first is juniper, the second is lime, the third is kumquat, the fourth is lemon, pink grapefruit and green grapefruit, the fifth is tangerine, the sixth is cardamom, bitter and sweet oranges and lemons and the seventh is lemongrass. Le Tribute even make their own tonic, expertly crafted to compliment the gin.
Fashion Inspiration with Reserved
Guests were able to browse fashion label Reserved's Spring/Summer collection in their fashion wardrobe during the event, to inspire their next fashion statement outfit. Those who wanted could try pieces on, and capture their looks on the photobooth provided for the occasion.
Limited edition copies of Wonderland magazine
The independently published, international fashion magazine also attended the Model Village event, offering limited editions of their latest issues. The fashion publisher also featured during The Lounge at #LFW, enlightening models on the latest fashion, style tips and industry insight! Check out this limited edition cover featuring supermodel Hailey Baldwin!
Cupcakes by Primrose Bakery & Acai Berry bowls
In the spirit of our anniversary, Primrose Bakery provided us with beautifully designed miniature cupcakes. These adorable bespoke cupcakes were designed especially for the event, offering the perfectly Instagrammable nibbles. Acai Berry also provided their signature bowls of açai, creating the perfect Brazilian vibe to accompany some tunes to go with.
What's in store next for Model Village?
It's been a busy year for us! Today Model Village is a growingly expanding community of models offering brands the opportunity to collaborate with our highly engaged models on Instagram using our premium influence solutions.
Last year saw us launch three key fashion markets including London, where our HQ is, but also Paris and New York. Initially available only to female models, we also made the app available to male models, with the launch celebrated during Mens Fashion Week in London. Our app was even awarded the social media app of 2017 at the UK App Awards!
A massive thank you to all our clients, those who have supported us from close or afar and of course our beautiful #MVModelMembers, who are the reason we exist. We will continue to provide you with the best luxury local experiences, guide you with industry expert advice to help boost your careers and also providing brands with beautiful content to enhance their online identity.
We can't wait to share what's in store next, make sure to follow @modelvillage.co on social media to keep updated!