2018 is finally here and we definitely have a lot of exciting things coming up soon! But you can't move forward without remembering the past, so today's post is a flashback tribute to all the 2017 fashion highlights!
We have even put together our Village Diaries' recap of 2017's fashion moments, so we never forget what an amazing, inspiring year it was. Bring on 2018!
Model Of The Year
Adwoa Aboah was crowned 2017’s Model Of The Year at the annual Fashion Awards. The 25-year-old gracefully accepted the title within the presence of fellow model nominees including sisters Gigi and Bella Hadid, 16-year-old Kaia Gerber and Winnie Harlow amongst others.
It had most certainly been a busy year for Adwoa, who has dominated the industry over the past 12 months, starring in numerous campaigns and catwalks for top designers such as Burberry, Chanel and Marc Jacobs. Just before her nomination, British Vogue's new Editor-in-Chief Edward Enninful revealed the 25-year-old as his first cover star in December.
The 25-year-old continues to help many through her online platform Gurls Talk, a site that encourages young women to open up and discuss mental health issues, showing her undoubtedly impressive fashion influence within the fashion world and determination to help mentor other models.
Models.com Industry Awards
The Models.com Model of the Year (MOTY) Industry Awards are the voice of over 250 voters representing a wide range of the industry’s top professionals. With a total of 9 categories check out our highlights featuring the best Street Style and Social Media Star for readers choice women.
Social Media Star- Readers Choice 2017: Bella Hadid
Best Street Style Women- Readers Choice 2017: Romee Strijd
Check out the full list here!
Forbes Annual List of the New Highest Paid Model 💰
2017 saw Kendall Jenner officially earn first place as the world's highest-paid model. Overtaking fellow supermodel Gisele Bündchen, who had been the highest-paid model in the world for 15 years. According to Forbes, Jenner’s earnings totalled £16.6m this year. Which are in large part due to deals with Estee Lauder, La Perla and Adidas, amongst others. In 2017 Kendall was also named the Fashion Icon of the Decade, a highly honoured award. At only 22 Kendall has certainly established her name within the fashion world, utilising the power of social media and promoting her look through her Instagram account. There’s no doubt of her influence will continue to rise in 2018.
2017's Fashion Collaborations
2017 saw an exciting establishment of collaborations, whether it be between designer and designer, designer and MA, or otherwise. These are just a few of this year's luxury fashion collaborations we love, which has been your favourite?
Tommy X Gigi
Tommy Hilfiger launched the long-awaited Fall 2017 #TommyXGigi collection, following two previous successful shows. It’s premiere was at the #TommyNow “See Now, Buy Now” runway show at London Fashion Week on September 19, 2017. This new system allowed viewers to purchase the clothes as seen in real time on the runway. So with ground-breaking fashion tech advancements such as this it will definitely be intriguing to see how fashion week continues to implement technology and enhanced retail experiences with models' influence for next year.
Victoria Secret X Balmain
The famous #VictoriaSecretShow, the brand teamed up with the creative director of Balmain, Olivier Rousteing to create custom looks for it’s annual catwalk specular and a capsule collection which launched in stores worldwide on December 6th. Balmain’s army of girls who religiously star in his campaigns and shows often include the #VSAngels, so this collaboration was truly a match made in heaven.
Rousteing quoted “I always listen to my girls. They all come from different worlds, different backgrounds, different ethnicities and different agencies. Some have kids, some are new faces. I learn from every one of them.” Held in Shanghai, this could be the debut for future named designers to colloborate with VS. Check out the teaser below of the collaboration.
Standout Runway Moments
The Supers at Versace
In honour of her late brother Gianni Versace, who was murdered in Miami Beach 20 years ago, Donatella reunited five of the original supermodels to close her Versace spring/summer 2018 show. At the finale, curtains drew back, revealing Cindy Crawford, Naomi Campbell, Claudia Schiffer, Carla Bruni-Sarkozy and Helena Christensen wearing chainmail goddess gowns and standing statuesque on white blocks, before making two laps around the runway to George Michael’s “Freedom! ’90”, the second time arm-in-arm with Donatella herself.
Saint Laurent at the Eiffel Tower
Backlit by the sparkling Eiffel Tower, the show's audience saw a sight like no other as the Saint Laurent show which was held at the ultimate location for Paris Fashion Week in September. It was all the more poignant given the passing of Yves Saint Laurent’s partner Pierre Bergé just weeks before. “I really wanted to pay homage to him,” Vaccarello told Vogue after the show. “To Yves Saint Laurent, to the house. Even if it’s a cliché, I want to push the cliché so far it’s beautiful.”
The Chanel Rocket
Lagerfeld literally took his audience to infinity and beyond this year. With silver pearl-encrusted headbands and glitter boots that came back down to earth as a street style favourite. However the prime focus of the show was a life-sized Chanel-branded rocket in the middle of the Grand Palais in Paris. At the finale a button was pushed, a recorded countdown began, sparks flew, “Rocket Man” played and then we actually had lift off! Mario Testino held his camera up, mesmerised, and Cara Delevingne couldn’t have clapped any faster. It was thoroughly out of this fashion world.
The Rise Of Influencers In Shaping Designers
Models, the new power publishers
Models use their Instagram as their digital portfolios, posting daily and boasting hyper engaged audiences. 2017 definitely proved this and this is not set to change in the years to come!
Social media has turned fashion models into powerful digital publishers, some of whom have far larger audiences than brands or traditional magazines (Business Of Fashion). Designers need these influencers to shape their brands and build a loyal community of collection buyers. Gigi Hadid’s relationship with Tommy Hilfiger is a prime example, showing the kind of deals that influential models can now strike and how they help make a designer successful.
"The IMG model is the face of the brand and its fragrance, while simultaneously co-designing a Tommy Hilfiger ready-to-wear collection — “TOMMY X GIGI” — under her own name. Hadid has 35 million Instagram followers; the brand has only 4.7 million but is more popular than the model on Facebook."
The role of influencers in the rise of Balenciaga, Gucci and Off-White
Hilfiger is not the only designer to have taken to social media to build up the influence of their brand. 2017 saw labels like Balenciaga, Gucci and Virgil Abloh's Off White (up 31 places!) rise to the top 3 of 2017's hottest brands in fashion. Thanks to digital campaigns through social media, cross-platform messaging, strategically picked collaborations and the use of the right influencers these three labels have had a breathtaking year. As a result, the influencers have become powerful brand ambassadors, and have played a huge part in driving consumer purchases this year.
2017's Most Buzzed-About Designers on Instagram
The brands were named in Instagram’s Year in Review global data package, revealing the most popular fashion labels and models as measured by followers, engagement and buzz.
Dior was the most buzzed-about designer label this year, based on data derived from number of mentions and comments, followed by Hermes and Louis Vuitton. It's no surprise however when thinking back on their iconic shows and fashion statement looks such as the the brand's famous “We should all be feminists” t-shirt — which first conveyed the activism-tinged, Millennial-friendly approach. Such statements established huge fashion interest all over social media.
English designer Victoria Beckham took the top spot across multiple categories, including most views on Instagram Stories and most-liked single photo. Victoria Beckham was also ranked amongst the top 10 brands that gained the most followers this year — 5.7 million — putting her in fourth position on the ranking of most followed designer with a total of 18.2 million followers. Having raised £30m in November from private equity to grow her brand, she's definitely one to watch for 2018!
Supreme also made 'Year in Review' in two categories, taking ninth place in the rankings for most engaged followers and sixth place in the rankings for most new followers this year (4.8 million, bringing its total follower count to 8 million). Check out the full list of Instagram's Year in Fashion 2017 here.
Our Very Own MV 2017 Event Highlights
This year was full of fun for us too! Check out our 2017 MV highlights in the video bellow! Many thanks again to all MV Babes who participated and we can’t wait to show you what we have planned for you in 2018... Bigger and Better 😉
Model Village Awarded Social Media App Of 2017
Last but not least it's hard not to look back on 2017 without mentioning the title we were awarded at the UK App Awards. During the ceremony that took place on Thursday December 23rd at The Brewery in London, the judges awarded Model Village with Social Media App of 2017!
It was an amazing accomplishment and we couldn't have done it without you! Dreams really do come true so from all of us at MV thank you again. Find out more about what happened at the awards here.