The Lounge at #LFW by Model Village x Reserved at 100 Wardour

With London Fashion Week upon us, it's time to think about this season's shows, castings and of course get excited about this edition of The Lounge! Find out all you need to know about what to expect and what to find in the famous Model Village Survival Kits! 

Model Village Paris © Teddy Morellec - La Clef_0057.jpg

Where and when is The Lounge at #LFW?

From Saturday 17th - Monday 19th The Lounge at #LFW will be hosted at 100 Wardour! MVBabes, come by daily from 11am - 5pm in-between your castings and shows to enjoy what we have in store and relax! 

21762580_1548645318507569_5518289928407360807_o.jpg

Fashion Wardrobe by Reserved 

This season we have joined forces with Reserved to bring the MVBabes an exclusive experience to try on and take away the brand's Spring / Summer 2018 line!

As Featured in Vogue the international high-street brand offers a new angle on the 'rock n roll' aesthetic, helping encourage that extra flare in your fashion wardrobe!

Visit The Lounge at #LFW to try on selected pieces from the collection and become inspired to help you curate the perfect spring/ summer look! 

A post shared by reserved (@reserved) on

Media partner by Wonderland magazine 

Wonderland is an international, independently published magazine offering a unique perspective on the best news and established talent across all popular culture. Available worldwide, Wonderland aims to inspire readers with editorial and fashion shot by the most in-demand photographers working today. Their covers have featured supermodels such as Winnie Harlow, Sofia Richie and Jourdan Dunn. Check out their fashion archives here and discover the latest campaigns, designer interviews and fashion updates. 

Wonderland will be at The Lounge at #LFW searching for creative individuals and handing out exclusive copies of their latest issue! 

980x1306-d9-c5b346a6deba-assets-elleuk-com-gallery-30671-winnie-harlow-wonderland-magazine-covers-2016-03-jpg.jpg

Beauty parlour by Gielly Green

Gielly Green is a luxury hair & beauty salon based in London. They will be in The Lounge at #LFW to provide the MVBabes with the ultimate pampering experience!

They will be offering styling, hair ups and traditional blow-drys to help make sure you look the part for your next casting! Why not even come after a show and help revive your hair so it looks luxurious and full of life!? 

Tattoos by Patrick Bates

As requested by popular demand Patrick Bates will also be at the Lounge! Bates also visited the MV Lounge for Mens Fashion Week and tattooed the #MVBoys with some awesome signature prints! Check out some of his work on the #MVBoys in the pics below to help inspire you, so you can have an idea of what to get when you visit The Lounge at #LFW!

Zen cocoon by Yogi2Me

Relax and enjoy massages by Yogi2Me to help you wind down during the shows!

Yogi2Me will be giving 20 minute sessions especially for the MV Babes, offering you back and hand massages to help revitalise and refresh your body! The perfect way to relax during your busy schedule!

Make sure to come down and book a session early as it's a first come, first served basis! 

A post shared by Yogi2Me (@yogi2me) on

Foodie Heaven by Yoobi SushiAcai Berry & Hummus Bros 

Yoobi are London's first temakeria who take inspiration from Brazil! They push the sushi experience in an exciting new direction and offer freshly made temaki rolls, featuring uniquely developped flavour combinations! 

Enjoy the amazing superfood by Acai Berry to help boost your nutrition and explode your taste buds with freshly picked fruit! Did you know that they are the first brand to bring pure Acai to Europe!?

Hummus Bros will also be offering the #MVBabes a tasty selection of hummus!  They will be providing mouth watering toppings, to help you design your own individual ideal flavour to wrap with warm pitta bread!

Screen Shot 2018-02-15 at 19.49.28.png

Charity by NextGen London: in aid of Unicef

Next Generation London is a community that incubates creative ideas to fundraise, advocate and share skills in support of Unicef’s work in Syria and the region. 

They encourage communities to be entrepreneurial when it comes to giving and social impact work and together. They have raised over £1.6m for Unicef, a pretty amazing achievement!

Their creative initiatives includes #CookForSYRIA and MIGRATE which are spread across numerous industries and cities 

22219589_1559979250707509_1229346491059913283_o.jpg

...and of course - Survival kits! 

This season the Model Village Survival Kit features lots of exciting brands like Glamglow's skincare products, nail polish and masks by NailsInc sunglasses from Quay Australia, Coconut Collaborative's dairy free yogurt, delicious bites from Nibble Protein, snacks from Hippeas, refresh with Fiji Water and lots more!

Don't miss out, first come, first served 😉

Watch the teaser 

Download the MV App now & Get Involved! 

Screen+Shot+2017-08-09+at+11-1.47.20.png

5 places to go to celebrate Valentine's day in London 🌹

Discover the best bars, restraunts and fun things to do to make the most of Valentine’s Day 2018 in London... and to help inspire your Instagram feed! 😉

1. Bob Bob Richard

bobbobricard-restaurant-02.jpg

If you are looking for an ideal date location check out Bob Bob Richard. This iconic Soho based restraints serves a delicious luxury English and Russian based menu. It's eclectic clientele in London's most glamorous all-booth dining room, making it the perfect location to cuddle up to your special someone. 

bob-bob-ricard-soho-russian-posh-restaurant-press-for-champagne-button.jpg

There iconic 'press for champagne' button also features on every table and is an Instagram hot spot for guests wanting to experience their bubbly delights. They are even one of the first restaurants in London to offer off-speak pricing, helping to encourage customers in with a la carte menu based on each time and day.    

2. Clos Maggiore

image.jpg

Romantic settings don't get any better than Clos Maggiore. Take your pick from the wood-panelled restaurant or atmospheric conservatory, surrounded in a forest of white flowers and blossom, decorated with fairy lights and illuminated by candles. Enjoy the outstandingly French-influenced cuisine based in Covent Garden, an ideal location to also stroll around and explore before you're meal. 

clos_maggiore_-_conservatory_photo_4.jpg

With amazing reviews GQ described close Maggiore as the best location for "the ultimate romantic experience and killer flavour.” So why not go and discover for yourself the breathtakingly beautiful dining room and see your taste buds explode!

3. Winterland

winter-igloos-october-2017.jpg

Spend a magical evening in one of three cherry blossom filled igloos by the Thames. The venue is even re-opening especially on the 14th February due to popular demand! Escape to an enchanted forest with curling lanes, mini-golf, prosecco-pong, riverside igloos and cosy winter lodges! Winterland provides the ideal location for a fun mixture of food and games.  

image-1.jpg

Cuddle on the fur-lined sofas & long feasting tables, drink hot toddies, eat wood-fired pizzas & Jimmy Garcia's fondues! In such ideal locations, your enjoy the perfect evening and be sure to capture each special moment to help build your online content!

4. Sky Pod at the Sky Garden

Rhubarb at Sky Garden - Web Sized32 (1).jpg

Enjoy a drink with a view high up at Sky Garden, Located in the iconic Sky Garden. Sky Pod Bar is an all-day drinking and dining space situated among the impressive gardens, offering delicious food and drink with stunning city views as a backdrop. Did you know that they even show each day's sunset and sunrise times on their website, helping you decide the perfect timing to enjoy your meal. 

Rhubarb at Sky Garden - Web Sized81_0.jpg

Look up at the wonderful starry sky and bring the outside in! Even if you may have been before, it's decorations change every month as London’s first truly seasonally-changing bar. This create a special aesthetic for this special night. 

5. Eis Haus

Eis Haus - Alexander Mourant -17[1].jpg

Fancy doing something slightly alternative? Wrap up warm and step into an après-ski-style, real ice bar experience complete with fireplaces, mountain food stalls and live DJ sets at Eis Haus! Snuggle up warm with your partner in the perfect setting to celebrate this special occasion. 

c700x420.jpg

Inside you’ll receive a complimentary shot in an ice glass, then once you've enjoyed your drinks, head outside to the Après Bar which will be serving champagne, Prosecco, plus hot mulled wines or you can go for a Valentine's cocktail called, ‘I only have Eis for you’. What better excuse do you need to wrap yourself with your loving partner!


Screen+Shot+2017-08-09+at+11-1.47.20.png

Download the Model Village App on IOS

Download the Model Village App on Android

Cover photo credits: Close Maggiore- Source Google Images

Get Fired Up for LFW A/W18 with Gymshark

Get Fired Up is Model Village's fitness bootcamp designed to get models fit and in shape for London Fashion Week. A series of fitness classes are organised in the weeks leading up to each season's big bi-annual fashion event!

This season, Model Village joined forces with Gymshark and Metabolic London to offer the MVBabes a variety of fitness classes from the 29th of January to the 9th of February, just before the crazy chaos of the castings start the following week!

Continue reading to find out what happened over the 2 week intense workout session and what the MVBabes got up to...

LAP_3733-75.jpg

The ultimate workout gear by Gymshark

This season, our MV Babes were spoilt by our partners! Gymshark provided all the models with the ultimate workout essentials. 

Gymshark is a fitness apparel & accessories brand, manufacturer and online retailer based in the United Kingdom, supported by over 3 million highly engaged social media followers and customers in 131 countries!

Every model member was gifted with the perfect fitness gear in an exclusive goodie bag, unlocking their full, incredible potential and of course making them look the part!  

LAP_3571-32.jpg

A Kickass Workout

Over the sessions, the MVBabes participated in a variety of workouts specially tailored to their needs including HIIT, core work and strength training! @itsalwayshana and @lh_metabolicldn motivated and trained the models throughout the sessions and offered bespoke advice on their routines.

LAP_3853-108.jpg

Hana's training routine

Using social media as her platform Hana delivers a versatile range of posts covering all subjects health, fitness and lifestyle related.

She curated her own workout plan especially for the MV Babes focusing on leg work and core with multiple reps aimed to push muscles to the limit. This bespoke program motivated each member to fuel their best potential and energise their body to the limit. She even had the models working in pairs to show that teamwork can truly be the key to unlocking the ultimate workout that is both interactive and effective.

LAP_3867-112.jpg

Lawrence's training routine

Lawrence Hannah is the CEO of Metabolic London and a functional training specialist who has an eye for success.

He also trained the models throughout the sessions to motivate and personally inspire them. Lawrence curated a special workout plan for the models, testing their limits to the maximum and pushing them to reach their best results for the catwalks to come.

With high-intensity, interval training with a mixture of floor work, cardio and weights the models experienced an intense workout class set to get their hearts racing.

LAP_3771-86 copy.jpg

Relaxation with Yogi2Me

After the training the MVBabes enjoyed a 20 minute meditation and sound healing session to calm the body and leave in a relaxed state of mind by Yogi2Me.

Yogi2Me's private instructors curated the ideal relaxation sessions after the workout composed of yoga, meditation immersed by sound experiences. These ultimate soothing sessions included a mixture of mind meditation techniques and physical poses to help stretch the muscles and unwind.

One of the methods used was a unique sound healing practice featuring a Gong. Timed with pulsations, the power of the healing sound vibrations provided the ultimate relaxation technique - something unique and different for the models to enjoy.

LAP_3923-132 copy.jpg

The MVBabes stayed hydrated with Fiji WaterProtein World and Rude Health

Partners Fiji Water kept the models hydrated throughout the sessions, whilst protein shakes curtesy of Protein World and Rude Health's coconut drink were served as a post workout treat. The MV Babes got to choose between many mouth-watering  flavoured shakes including strawberry, cinnamon, banana, cinnamon roll and more! A nutritious and flavoursome finish to the hardcore sessions! 

LAP_3591-38.jpg

Quotes from the MVBabes

Check out some motivational quotes direct from the MVBabes to prove why you should get involved next season! 

"Thank you for everything guys and for always making me feel so welcome! I really enjoyed the event" - Elizabeth Jones

"You guys are so great for really looking after us! The classes have been awesome! - Sophie Ascroft

"Thank you for the great experience and for pushing me out of my comfort zone! You are all amazing and motivational people! These 2 weeks have been great!"- Jenella Powell


Good luck to all the models walking in shows this season for London Fashion Week A/W 2018! We hope you enjoyed the #GetFiredUp programme and look forward to seeing you all next season!  

LAP_3886-118.jpg

Screen+Shot+2017-08-09+at+11-1.47.20.png

MVBabe2Watch: Nadine Ammerall for London Fashion Week A/W18

In preparation for London Fashion Week Autumn / Winter 2018, Model Village got in touch with MVBabe Nadine Ammerall to find out how she got involved in the fashion industry, who inspires her fashion wardrobe and more.

A bit about Nadine

527555d900be6b07f9c4afa4c95f4c41.jpg

Age

19

Hometown

Alkmaar, Netherlands

Mother Agency

Elite

Q.1 When and where did you first get scouted?


I joined the Elite Model Look in 2013, then I get a contract with Elite Amsterdam and joined Elite world wide a year later. 


Q.2 Which fashion designers currently inspire your wardrobe?


I always look on Instagram and I watch influencers and fashion bloggers to discover fashion inspiration. Also I love to wear my own style and do vintage shopping! You can always find something unique there! 



Q.3 When did you first get interest in fashion?


Already when I was really young! I loved to dress up and also my mum let me create my own style and wear anything I wanted to school even when I didn't look that nice! 

Screen Shot 2018-02-13 at 09.30.33.png


Q.4 What are your top 2 skincare products?


Drinking water and using skin oil or Weleda skinfood during the night and during the day, also Vaseline works really well for me :) 

Screen Shot 2018-02-13 at 10.00.50.png



Q.5 What advice would you suggest to models wanting to get signed by a modelling agency?
 

Search on the internet which agency you feel the best about and send them an email with some polaroids, your age, your height and who you are! Your personality is key! Then maybe if they think it's a right fit they will invite you for a conversation in the office and talk with you in more detail about the industry! 

Screen Shot 2018-02-13 at 10.05.04.png

Look out for Nadine in this season's shows and watch her dominate the catwalk! Good luck!

Screen+Shot+2017-08-09+at+11-1.47.20.png

Designers to watch for London Fashion Week Autumn / Winter 2018

With London Fashion Week just around the corner, discover which designers Model Village think will be the ones to watch for this season.  

1. Molly Goddard

0417.w.youngdesigners.image3.jpg

Molly Goddard is a British Designer who in 2016 won the British Emerging Talent award at the 2016 Fashion Awards as is a 2017 LVMH prize finalist! 

Her work touches upon various themes within each collection, with romantic fairytale vibes seen throughout. Her collection features colourful pieces with uniquely hand-crafted techniques, such as hand pleating, smocking and crocheting.

14-molly-goddard-ss17-1-pls-credit-indigital.jpg

For her Spring/Summer 2018 collection there was a new twist in the Goddard Fairytale, reflecting a more mature appeal. Goddard showed a more structured silhouette for Autumn/Winter 2017 and this season promises to further that exploration in February. Molly told Vogue how for her it's all about showing "a contradiction in the clothes and the personality of the women that wear them.", as she describes a typical show resembles "delectable but clumsily-costumed backstage ballerinas." 

With such an award winning resume there's no doubt Molly will be a designer to watch this season as her collection continues to grow!

2. Peter Pilotto

peter-pilotto-spring-2015-rtw-runway-5-best.png

Peter Pilotto and Christopher De Vos comprise the dynamic design team behind Pilotto’s successful namesake label. Launched in 2007, the duo's first collection was composed of digital printed designs, placing themselves in forefront focus for social media success! The British based brand is now sold in over 50 countries and is stocked by luxury retailers such as Net-a-Porter, Selfridges, Saks Fifth Avenue and Bergdorf Goodman.

023-Pilotto-Feb%202017.jpg

The designers are also exceedingly thought-provoking when it comes to set designs. As shown above, their Autumn-Winter 2017 featured a fun and interactive decor to accompany models and onlookers held at the the Palm Court at the Waldorf Hotel. These strike contrasts and vibrant tones reflect the true aesthetic of the brand's vision, so it will certainly be interesting to see what they come up with for this season's collection!

3. Zeynep Kartal

ZeynepAW17main1-1200x640.jpg

Turkish born designer, Zeynep launched her collection in the beginning of 2013. She has more than 20 years of experience in the fashion industry including textiles, design, production and marketing. With her elegant silhouettes Zeynep's style includes natural silk, crepe, lace and lurex silk hand-made embellishments with every piece tailored to perfectly fit the female frame.

SS15-ZeynupKartel-1959-KM.jpg

Zeynep says that "for each collection I want to give the ethos for every woman who wears a Zeynep Kartal dress a feeling of stylish sophistication and self-confidence."

For her Autumn / Winter 2017 she showcased her collection in the Turkish Embassy. The Constance collection was about elegance and had a Great Gatsby feel to it, offering classiness that demands a little fun. With her luxurious designs offering a relaxed yet still glamorous twist on sophisticated looks, there's no doubt her collection will continue to inspire her audience and we can't wait to see what will be in store for this season's show.

4. Ashish 

2014.09.21_LondonFashionWeek_Catwalk_Ashish03.jpg.1335x900_q85_crop-,_upscale.jpg

Ashish Gupta first showed at LFW in 2005 and went on to win the New Generation award three times! The New Generation award is given to designers with promising potential and provided with funding to support continuing collections. Born in Delhi, he studied Fine Art in India, and then  moved to London to complete an MA at Central St Martin’s under the legendary Louise Wilson and has been a part of the fashion industry for the last 15 years.

His collections feature strong, colourful and fun pieces which aim to project a strong sense of identity for his models. With bold, rainbow tones seen throughout his collections, his shows offer a fun and creative source of imagination for his audience.

For his Autumn / Winter 2017 show he even collaborated with Major League Baseball as uniforms from famous MLB teams including LA Dodgers, Boston Red Sox and Chicago Cubs were re-imagined as sequinned tracksuit bottoms, jerseys, jackets and tops, capturing a spirit of athleticism, style, diversity and inclusiveness that transcends sport. Gupta described the collection as a way to "bring together the male aesthetic translated in the most feminine way. I think I see it this season as more like the pieces being a labour of love, with really positive messaging.”

LFW_9178_Ashish_LFW_AW17-1.jpg

With such an exciting vibe already seen throughout his past collections, we can't wait to see what the theme will be for this season's show! 


Screen+Shot+2017-08-09+at+11-1.47.20.png

Cover Photo Credits: Peter Piliotto London Fashion Week Show

6 SuperModels Who Have Used Their Influence To Make A Difference 🌎

Using their beauty as a financial weapon, these 6 female fashion models have harnessed their promotional power to help make a positive difference in the world. They have launched charities, created their own businesses, organised protest campaigns and lots more. Sourcing their net worth and influential image within the industry these supermodels demonstrate the power of influencer marketing and indeed modelling as a career itself.

1. Gisele Bünchen

gisele-bundchen6.jpg

Modelling History

Gisele has an extensive history within the modelling world and has worked for international fashion brands such as Victoria’s Secret, C&A, Pantene, H&M and Chanel No. 5

Net Worth

She has a net worth of $380 million in her respective career as a supermodel and has been the highest paid model since 2004. Only recently Gisele was topped by model Kendall Jenner in 2017 as reported by the Forbes annual list.

Charity Work

Bündchen painted her face as part of the I am African campaign to protest against the lack of attention given to Africa’s HIV/AIDS victims. She was also the face of American Express (RED) Card, which donated a percentage of money earned from the financial transactions to Africa’s HIV/AIDS victims.

Gisele also designed a limited necklace edition for Harper’s Bazaar, crafted by jewelers Gumuchian Fils. These necklaces were sold to raise money for St. Jude Children's Research Hospital.

2. Cindy Crawford

13329571_1029949627080666_2521105632730829798_o.jpg

Modelling History

She's known for her Clairol and Pepsi campaigns, among others and has a hugely successful line of workout videos. In 2005 she partnered with HM Richards on an eponymous line of home furniture, sold through retailers like Rooms to Go, Art Van and Raymour & Flanigan. Her youngest daughter Kaia Gerber is also definitely one to watch for 2018, following in her mother's famous footsteps.

Net worth

$100 Million

Charity Work

Crawford hosted the 2010 gala dinner for DIFFA: Design Industries Foundation Fighting AIDS. She also supports numerous charities and foundations such as; Barbara Davis Center for Childhood DiabetesCity Hearts: Kids Say Yes to the ArtsDream Foundation and Love Our Children USA

Cindy and her supermodel daughter Kaia Gerber also traveled to Peru to see the work that Omega do with Orbis (a leading eye health charity). The whole Brady Bunch also posed as a family for Omega's watch campaign to help generate worldwide interest for the brand and increase donations.

01-Omega-Cindy-Crawford-Peter-Lindbergh-1024x683.jpg
Karlie-Kloss-Forbes-December-2017-01-620x810.jpg

Modelling History

Karlie Kloss has been featured on the covers of British Vogue, Vogue Japan, Número, and Harper’s Bazaar Russia. Kloss has also campaigned for famous brands including Jean Paul Gaultier, Juicy Couture, Elie Saab, and Stefanel. She has also participated in the Victoria’s Secret Fashion Show and has definitely used her wings to help her fly!

Net worth

$4 million

Charity Work

In 2015 Karlie started her own coding course called Kode With Klossy. The business aims to help "create a space and give access to the learning for girls. Knowledge is power and I think this is a really empowering thing for these young women." This non-profit programme hosts summer coding camps for young women aged 15 to 18 — a group she describes as the “future workforce.”

As pictured above Karlie was also on the cover of the Forbes's annual 30 under 30, which is a set of lists issued annually by Forbes magazine and some of its regional editions. Watch her interview  bellow to find out more about her charity work.

gallery-pictures-from-Victoria-Secret-Heidi-Klum-Quits-Modelling-Lingerie-Chain.jpg

Modelling History

Klum first hit the Victoria’s Secret runway in 2002 and hosted the brand’s annual runway extravaganza until 2009. Heidi earned $14 million from Victoria’s Secret in 2008 alone and continued to rise to supermodel status in 1998, when she appeared on the cover of the “Sports Illustrated” swimsuit issue. She has since appeared in Harper’s BazaarElleMarie Claire and Vogue alongside numerous other campaigns to help secure her spot in supermodel history.

Net worth

$90 Million

Charity Work

Heidi has ceterainly demonstrates how you can combine both charity and fashion, using her influence to help increase charity donations and rase awareness for various campaigns across the world. The Supermodel was honoured with the Crystal Cross Award from the American Red Cross for her charity efforts during a ceremony in 2014. 

She has also participated inThe Heart Truth's annual Red Dress Collection fashion show and worn a dress designed by Galliano for the Oscars which was auctioned off for the charity Red Dress Program, a program to help raise awareness for heart disease in women (See picture bellow).

Another of her garments went to the ‘27 Dresses’ auction benefitting the Lavender Trust breast cancer charity. Klum also found time to attend Madonna’s gala for Raising Malawi, which provides food, water, medical care and schooling to orphans. 

f1000902b23918e284cc17978c7e74c5--best-oscar-dresses-fashion-events.jpg
Shot-04-050.jpg

Modelling History

Elle has been on the covers of Cosmopolitan, Elle, GQ, Harper's Bazaar, and Vogue amongst others. Macpherson has also appeared in every issue of Elle Magazine for six straight years, an amazing record! In 1989 she was given the nickname Elle "The Body" Macpherson by Time Magazine after she appeared on their cover. She also holds the record for the most number of Sports Illustrated Swimsuit covers with a total of five between 1986- 2006, showing she definitely knows what it takes to capture that perfect image!

Net worth

$95 Million

Charity Work

Elle has also certainly used her model status to valuable use, supporting various charities and numerous causes such as: Comic ReliefElton John AIDS FoundationMove For AIDS and Wellbeing of Women.

Her partner Arpad Busson, known as Arkie also raised £10 million in 5 hours! They invited 400 of the city's hottest shot financiers to Battersea Power Station, which was lit up in pink for the event, and managed to persuade them to part with more than £25,000 each. The auction, which was conducted by Harry Dalmeny of Sotheby's, included a fashion extravaganza coordinated by Tom Ford and Elizabeth Walker to help raise money for Busson's own charity the ARK charity. The charity helps children from all over the world to help transform lives through education.

6. Lily Cole

2a4df732182b9b71a89575b0f0f0c047--unique-faces-lily-cole.jpg

Modelling History

Cole pursued a modelling career as a teenager and was listed in 2009 by Vogue Paris as one of the top 30 models of the 2000's. She was booked for her first British Vogue cover at age 16, named "Model of the Year" at the 2004 British Fashion Awards, and worked with many well-known brands, including Alexander McQueenChanelLouis VuittonJean Paul Gaultier and Moschino. Her advertising campaigns have included LongchampAnna SuiRimmel and Cacharel.

Net worth

£7 Million

Charity Work

She has also helped various charities and foundations such as; GreenpeaceHoping FoundationWaterAid and World Land Trust. Lily also modeled a “Save the Future” t-shirt in support of the Cotton Campaign run by the Environmental Justice Foundation. The proceeds of the t-shirts went to the continued fight against the use of child labour in the production of cotton.

Lily has also shared a huge interest in education and even has a first from Cambridge University! Lily currently owns her own bookshop in London called Claire De Rouhen. As described by Vogue "The model, who is an advocate for several literacy programmes, is also a self-confessed bookworm" Cole became involved in the bookshop, which specialises in photography and fashion, after the death of its founder, Claire de Rouen. 


Screen+Shot+2017-08-09+at+11-1.47.20.png

Cover photo credits: Gisele Bundchen X Dolce N Gabanna Leu The One Campaign. - Source: Google Images.

6 Crucial Components To Help You Build A Successful Influencer Marketing Campaign

67% of marketers now believe that Influencer Marketing provides a valued strategy to reach a more targeted demographic. Therefore it is increasingly important to not only understand the value of Micro-Influencers, but to also know how to gain the best return on your campaign. Take a look at these 6 crucial components we think you should consider whenever building your campaign and see the right results that suit your brand! 

1. Identify the right Influencer's for your brand

Begin with a simple objective, think about what influencers will suit your campaign. Influencers fall into several different categories and offer various results. For example, if your objective is engagement and not just reach, Micro-Influencers are perfect for your campaign's targeting.

Micro-Influencers offer maximum benefit despite having a smaller audience, compared to celebrities. Micro-influencers create beautiful content that they want to share on their profiles and maintain valued credibility from their followers. Micro-influencers such as models also offer constant engagement with valued industry interest. They are cost-effective and enable you to work with a mixture of models so you can see what profiles work best for you and your brand's identity, as opposed to risking it all on one celebrity! 

6V8A0397.jpg

2. Think about the model's interests

Social media has enabled models to personally publish their work and are now brands themselves, which is why they value which brands they connect with as they want to actively engage with their followers and help boost their career. Therefore from a brand perspective it's vital you research your selected model's interests, see what they engage with and how your brand can organically connect with their profile. 

Scroll through your own personal profile and see who influences you, this will help inspire you to know who to work with and what content will and won't work for your campaign!

AnotherSpaceFinal_BW-32.jpg

3. Define your goals and shape your strategy

After working out which influencers you want to connect with, consider which goals you want to achieve through them. Think about goals such as: are you looking for daily active stories on Instagram, published posts or brand ambassadors? Are you wanting to target a local or foreign market?

Remember also that one size doesn't always fit all, and connecting with micro-influencers enables you to connect with multiple audiences with similar interests that work for your brand's identity, as opposed to a mass market campaign with macro-influencers who also have a mass mix of followers.

Sweet temptation 🍒 @maitrechoux @modelvillage.co

A post shared by ᴀɴᴀsᴛᴀsɪᴊᴀ ɪᴠᴀɴᴏᴠᴀ (@iv.anastasija) on

4. Look for long-term partnerships

Celebrities have been promoting products for a long time, but they also change and intertwine with hundreds of brands based on whichever pays the most. Micro-influencers maintain a more personal connection with brands and truly value the products they work with. So when building your social media strategy, consider the long term value of micro-influencers which will bring more than just a one-off endorsement.

IMG_2240.JPG

5. Measure your results

The reason for the success of influencer marketing is mainly due to the trust installed by influencers in the minds of their followers. So now you've set up your campaign and maintained this trust, it's essential you measure the campaign's KPIs (key performance indicators) to see what has worked and what you can learn from. 3 ways of measuring your ROI include; reach, engagement and impressions. These metrics help you define your original goals and see what models you may want to work with in the future. It can be time-consuming to measure your results in real time but these metrics provide valued information that is specifically tailored to your campaign. 

MV_HYPE-70 copy.jpg

6. Stay connected

Now you've seen the results, you know which exact models work for your brand. So keep these bonds strong and stay connected with the models. You can sample products or even offer them exclusive privileges to show you value their profile. Keeping in touch even just with one model also enables you to discover other models who they also interact with that may work for your next campaign. As the fashion industry changes, so does the modelling world and you never know who may be available next to help build your future campaign.


Want to start a successful influencer marketing campaign? Join Model Village as a brand today and start creating beautiful content with beautiful influencers. Click HERE to get started! 

Screen+Shot+2017-08-09+at+11-1.47.20.png

5 Secret London Locations to get that epic Instagram Shot

London has so many amazing spots for Instagram and photography inspiration, so it's hard to find a unique perspective of the city that no one has thought of before to help enhance your feed. Continue reading to discover 5 beautiful locations we think you will love and why these gems will be the perfect find for your feed!

1.Liberty's flower stand

IMG_9695 2.JPG

Why you should go:

Liberty is a department store on Great Marlborough street in the west end of London. It sells luxury goods including women and men's fashion amongst a large range of cosmetics, jewellery and accessories. What catches our eyes are not just the clothes, but the gorgeous flower stand which invites you into the store. Situated just outside the store the flowers are a great backdrop for a natural enhancement of colour for your feed! We even ventured there ourselves and took this beautiful image to show you ourselves, with no filter needed!

2. Carnaby Street, especially at night!

Why you should go:

Stroll down the quaint alleyways of Soho and Carnaby street in the evenings to see for yourselves just how magnificent the classically English cobbles transform amongst the lights. The shopping streets have an awesome style with their iconic seasonal street decorations helping you get the perfect picture all year round!

3. One New Change

Screen Shot 2018-01-25 at 16.38.52.png

Why you should go:

Located in Southwark, One Exchange is a  true reflection of modernity and presents an amazing array of photographic opportunities against the backdrops of some of London's best skyscrapers. In case you didn't know, One Exchange is a major office and retail development and is the only large shopping centre in the City of London! So why not discover this eye-catching location for yourselves and capture an exciting, dynamic image to truly engage your audience.

4. Peggy Porchen Cakes

🌼 Ik CAKE ernaar 🌼 #Birthday #Cake #Londonstrolls 🍰

A post shared by Nadine Ammeraal (@nadineammeraal) on

Why you should go:

Renowned for irresistibly pretty and elegant designs that are not only visually stunning but taste delicious, Peggy's cakes are a growingly popular location in London. With a fun, creative interrior the decor and food will definitely entice you in! They have even catered for some of the world's most popular SuperModel's such as for Kate Moss wedding! Go and try them today for yourself as your feed will explode with colour as the cupcakes will melt in your mouth with there scrumptious flavours!  

5. Elan Cafe

Screen Shot 2018-01-25 at 16.59.39.png

Why you should go:

Recently opened in Mayfair, Elan offer beautiful, pure and simple natural food and coffee. They believe that what you put onto your skin should be as good as what you put into your body, which is a pretty good philosophy to have! Using a minimum-waste system, they even recycle coffee by-products into an earth-friendly range of scrubs and masks for face, body and hair! Helping you both feel and look extra good! 

Screen+Shot+2017-08-09+at+11-1.47.20.png

MVBabe2Watch: Bluebell Wooi-Severn

Social media has radically helped change and enhance the fashion industry, creating a space for creative curation and expression through visual interest. Models are able to use this creative social strategy, growing significant followers overnight and turning the power dynamics of the industry upside down. Find out why #MVModelMember Bluebell Wooi-Severn  values social media platforms such as Instagram to help project her identity as she shares with Village Diaries her interests and modelling tips. 

A bit about Bluebell

Screen Shot 2018-01-16 at 13.54.09.png

Age:

24

HomeTown:

Maidstone, Kent

Mother Agency:

Boss Model Management, Manchester

CasNAcBWwAAn-YI.jpg

MV Asks: When & where did you first get scouted?

Bluebell:

I got scouted at the Off The Rails magazine launch party in Manchester by Boss Model Management about 3 years ago now! 

MV Asks: What's BEEN your favourite modelling job so far?

Bluebell:

Not the most prestigious or glam job but I shot Primark’s Harry Potter range in the Harry Potter studio tour overnight so it was totally empty! I was a massive Harry Potter fan as a kid so this was amazing for me and it was so much fun! 

920-632-Primark-AW17-Womenswear-Harry-Potter-Tracksuits.jpg

MV Asks: Which designers inspire your fashion wardrobe?

Bluebell:

It really depends on how I’m feeling, I’m going through a phase at the moment where I just want to be comfortable and warm so wearing lots of baggy streetwear. I love the brand Vetements for example!

Screen Shot 2018-01-16 at 13.56.37.png

MV Asks:  How do social media platforms like Instagram help you promote your identity?

Bluebell:

I think that your social media presence is super important, I like to have a laugh and not take everything super serious (while still being professional of course) so I like being able to convey that through my Instagram to my followers and potential clients. I’ve had brands send me products and clients book me for jobs because they said as well as my look they thought I was funny on my Insta stories. Personality in modelling is way more important than you’d think! 

MV Asks: What are your top 3 casting tips?

Bluebell:

1. Be chatty and fun but still professional! 

2. Try not to compare yourself to the other girls waiting

3. If you’re in a casting where they ask you for a funny anecdote or something along those lines say something appropriate to the situation, read the room! 

MV Asks: Do you have any hobbies/ interests outside of modelling?

Bluebell:

I am also a stylist, which was what I did originally before I was scouted and I also have a degree in Fashion Promotion & Styling! I’m also big on travelling and I’ve been to 37 countries to date!

MV Asks: What has been your favourite experience with Model Village so far?

Bluebell:

I LOVE the Earn section on the Model Village App, it's such a good idea and easy to work, but I’ve gotta say the Fashion Week lounge and goodie bags!

Screen Shot 2018-01-16 at 13.51.21.png
Screen+Shot+2017-08-09+at+11-1.47.20.png

6 reasons why model influencers can help grow your brand on Instagram

With 70% of brands having increased their social media marketing spend in 2017, influencers will become increasingly central to fashion and luxury brands' marketing strategies in 2018. It's important to understand why this interest and new dynamic marketing tactic is so popular. 

This post focuses on the value of influencers and understanding the direct ability and power of fashion models...

1. Models know the Industry and power of social media

Morning Workout Selects.00_26_52_21.Still002 copy.png

Surrounded by photographers, stylists and makeup artists, models are inspired daily by industry knowledge and know the best advice to share with their audience. They are a modern birth of unique insight, allowing their followers to seamlessly engage with their content and share real time exclusive moments that their audience wants to know more about.

As models also growingly understand the power of social media and collaborations, platforms such as Instagram provide models the chance to heighten the promotion of their identity and portfolio. For example model and influencer Juan Milan says:

"Between my Stories and my posts, social media really lets people see my personality. Instagram allows you to have the control of your own image, you can brand yourself, and show people who you really are."

According to the Later blog: “As an Instagram influencer, your brand is your personality. The more real and authentic you can be, the more successful you’ll become as a result. “ 

2. Models have credibility and authentic value

21765414_1548645741840860_2023170468945988093_o.jpg

Micro influencers such as models maintain a relatable factor followers can really engage with.

This personal online presence resonates further engagement unlike mega-influencers who may simply tag a product for placement with high income endorsement.

Social media tools such as Instagram's Stories provide the technology which models utilise to help bring direct, real time content straight to your brand's target audience.

This enhanced consumer experience is a modern take on traditional word-of-mouth recommendations. 

3. Micro Influencers have a smaller, more targeted and reactive audience

Not only do people trust content from micro influencers more, they are also spending more time actively engaging with their journey...

A new study shows that consumers view content from influencers for an average of 2 minutes, 8 seconds — 7 times longer than the digital display ad average of just 19.2 seconds. With such active interest, models are growingly involved with being reactive to trends and consumer behaviour as they see first hand the results and interest from their followers.

Whilst macro influencers may connect with a larger reach of followers, this reach is not necessarily as organic as micro influencers, who personally interact and connect with their audience. This results in a reactive and correctly targeted success rate supported by real results.

4. They can connect with their audience on a personal level 

Model Village Paris © Teddy Morellec - La Clef_0057 copy.jpg

Whilst traditional supermodels such as Kate Moss and Naomi Campbell broke barriers in modelling by turning themselves into personal brands, they also would have had to rely on mass market campaigns and international covers to help maintain this reach. In today's 21st century digital generation, models are born with mobile first knowledge and are able to market themselves to connect with this very same audience. 

Since micro-influencers don't have millions of anonymous followers, they have had to build and expand their followers one by one. This genuine and instant connection is a result from their interaction with modern technology, using new tools and features to connect with their growing fanbase and manage this data.

Working with an active influencer who's engaged with your brands' industry heightens more value than paying a macro-influencer who has millions of non-generic accounts following their profiles. Micro-influencers and fashion models are thus armed and ready to personally engage with their audience and know the features and tools which enhance this experience. As described by the Business of Fashion, models are now "individual content creators and their own direct-to-consumer media channels."

5. Consumers are more engaged with social media promotion than magazine advertising

More consumers are invested in purchasing products through their Instagram and online feed than magazine advertising. This new shift shows the growing influence of models within the fashion industry as reported by TapInfluence, who found that social media marketing is 11 times more effective than banner ads. This shows that the followers of micro influencers are more actively engaged with the brand who collaborates with a real and organic influencer than generic ones.

This dynamic change underscores the influence of social media and shows the shift of traditional consumer marketing methods. It will become increasingly important for brands to cultivate relationships with influencers to gain consumer attention.  

AnotherSpaceFinal-40.jpg

6. Models can help your brand's SEO ratings

Connecting directly with your target audience and seeing real time results, models provide a unique database that helps enhance your brand's online ratings.

As a key purpose for any successful marketing strategy is to help enhance the visibility of a brand's identity, harnessing these values models provide reveals the significant rise in your SEO ratings. Models can help expand your profile link and grow site traffic with features such as 'swipe up' now available via Instagram's Story feature, bringing this interest straight back to your site's home.

MV_HYPE-47 copy.jpg