THE proposed benefits of a raw-food diet are much exalted in the beauty industry - flawless complexion, shiny hair and a glow that comes from the inside out - but had you thought of using the same philosophy for the products you're putting directly onto your skin?
As with the superfood movement itself, raw, organic beauty brand The Body Deli was born in California, and landed on British soil just this month. Doing away with natural skincare stereotypes - strange textures, odd smells and bad packaging - the brand's extensive products range boasts clean, minimalist packaging and fresh, potent formulas for both face and body.
So fresh, in fact, that its bestselling Sea Cucumber Gelee can't even be sold here yet as it is hand-made in LA and needs constant refrigeration to keep its powerhouse ingredients from spoiling. Nutrition-savvy duo David Parker and Margaret Clark created the brand in Palm Desert as a response to "canned food skincare", creating the products in the same way they'd create fresh juices or smoothies.
Our favourite products? The Blueberry Fusion Micro-Scrub combines antioxidant berries and natural fruit acids for a powerful exfoliator, whilst the nourishing Creme de la Rose uses nut oils, flower extract and naturally-occurring actives to feed, soothe and regenerate the skin - each batch takes over 24 hours to make. Whether you're a fan of green juices and raw beetroot brownies or not - and particularly if you like to know exactly what's in your skincare - this is one way to reap the benefits of nature's very best ingredients.