EVERY season we're treated to a new variation upon "natural" beauty but, for spring/summer 2014, models really were sent out onto the catwalks with the bare minimum of products and styling.
Almost more of a non-trend than a trend, the aim is to achieve a raw, natural-looking beauty using make-up to conceal flaws and to define features rather than to completely transform (and yes, that means no mascara). The only make-up used at Alexander Wang and Balmain was a little concealer where it was needed, whilst at Christopher Kane, Guido Palau merely washed and dried hair before adding a little oil to tame any frizz. At Emilio Pucci and Giambattista Valli, eyes were given a wash of pale colour to hollow and enhance shape, whilst Lucia Pieroni complemented messy plaits with illuminated skin for a "Nineties supermodel glow" at Giles.
In essence, it's a look that's all about using as few products as possible to create a look that is fresh, modern and real. As Guido Palau told us backstage: "Doing as little as possible but still looking good is the most modern thing that you can do right now."