MODEL INSTAGRAM PICTURES VS. VIDEOS

MODELS.COM HAS STARTED TO UNRAVEL THE EVER

LONG QUESTION THAT HAS STARTED TO CREEP INTO

THE LIVES OF ALL IN THE FASHION INDUSTRY ARE

PICTURES ENOUGH?

FROM COMPANIES LIKE NET-A-PORTER AND ASOS TO

ONLINE MAGAZINES VIDEO CONTENT IS JUST AS

IMPORTANT TO SELLING THE CLOTHING AND INTRUDING THE READER BY USING

VIDEO CONTENT AS WELL.

IT SEEMS THAT MODELS ARE MAINLY MARKETED BY TWO THINGS THEIR IN PERSON

APPEARANCE ON THE RUNWAY AND THEIR PHOTOGENIC APPEARANCE IN

PHOTOGRAPHS. BUT TODAY THINGS ARE PROGRESSING INTO A MORE DIGITALIZED

WORLD.

FROM MODELS INSTAGRAM VIDEOS TO INTERACTIVE BLOGS MODELS ARE STARTING

TO SEE THEIR APPEARANCE AS NOT ONLY AN IMAGE BUT BETTER MARKETED AND

CONNECTED VISUAL INTERACTIONS WITH THE PUBLIC AND CLIENTS.

MODELS.COM HAS CREATED THE MDCGRAMS WHICH ARE SHORT VIDEOS

EQUIVALENT TO INSTAGRAM VIDEOS THAT ARE SNIPPETS OF THE MODELS IN THEIR

COMFORT ZONE .. SHORT - SWEET - TO THE POINT. IT IS A BEAUTIFUL IMAGERY THAT

NOT ONLY MARKETS THE MODELS BUT SHOWS THEIR RELATIONSHIP WITH

MODELS.COM AS WELL.

http://models.com/mdx/mdcgrams/